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UPP appoints Chief Marketing Officer
27 April 2021
University Partnerships Programme (UPP), the UK’s leading provider of on-campus residential and academic infrastructure, has appointed Kate Owen as Chief Marketing Officer (CMO) and a member of its Executive Leadership Team.
Kate will lead UPP’s marketing and communications strategy and will be responsible for corporate marketing and brand management, corporate affairs and public relations, sector engagement and employee communications. She will also help drive forward our commitment to ESG.
Kate has a wealth of experience across multiple sectors and has previously worked across both B2B and B2C marketing in business leading roles with major brands. She is a highly successful marketing leader with a strong track record of designing and implementing award winning marketing and communications strategies and transformation initiatives delivering significant growth.
UPP CEO Elaine Hewitt said: “This is a key Executive Leadership appointment which will support the growth of our business. Kate will help us further develop our value proposition, grow our offer, enhance our brand and support our partners through the lettings cycle.”
Kate Owen said: “I am delighted to be joining UPP as Chief Marketing Officer working in a sector I feel extremely passionate about. UPP is unique in its approach to on-campus purpose built student accommodation and I am looking forward to working across the UPP organisation, with our partners, students and other stakeholders to deliver UPP’s strategic ambitions.”