UPP has teamed up with The Property Marketing Strategists to understand what Gen Z really want from their living environment. With student accommodation often being a young person’s first taste of living independently – we have surveyed a diverse range of young people to give a picture of the future of home.
The research not only documents results from current students and recent graduates about their living experiences, but also takes into account views from 16–18-year olds about what they consider important for their first home. This wide, independent dataset will ensure for the first time that the Student Accommodation, Co-living and Build to Rent sectors will not only know what Gen Z want from their homes but also look at expectations vs reality.
The full set of results has been independently analysed by Dataloft.
Click below to view the full report.