Living and Learning: The future of home according to Gen Z.

UPP has teamed up with The Property Marketing Strategists to understand what Gen Z really want from their living environment. With student accommodation often being a young person’s first taste of living independently – we have surveyed a diverse range of young people to give a picture of the future of home.  

The research not only documents results from current students and recent graduates about their living experiences, but also takes into account views from 16–18-year olds about what they consider important for their first home. This wide, independent dataset will ensure for the first time that the Student Accommodation, Co-living and Build to Rent sectors will not only know what Gen Z want from their homes but also look at expectations vs reality. 

The full set of results has been independently analysed by Dataloft.

Click below to view the full report.

Exploring our research

Sustainability

With sustainability a vital part of Gen Z’s outlook – how should the home match their ideal, how is this connected to affordability and are they willing to pay for it?

Read the full Sustainability mini report here

 

Community

What do Gen Z expect from their local community beyond their educational setting and how does this impact graduate mobility?

Read our Community mini report here.