Living & learning: The future of home according to Generation Z – webinar series launch

On Tuesday 21st June we launched our first in a series of ‘Living & Learning: The Future of Home According to Gen Z’ webinars and you can watch the recorded webinar now. Each webinar will be based on a key theme that was highlighted in our student research project, in partnership with The Property Marketing Strategists, which has also been split into individual reports for a in-depth look at the data. The research asked current and prospective students and graduates what they actually want and expect from their accommodation. The results have shone a light on not only expectation vs reality, but what students are willing to sacrifice and what they prioritise when looking for somewhere to live whilst studying. The findings have been split into five key pillars, sustainability, community, affordability, technology and wellbeing – each one providing insight into the markers that help students determine where they want to live and at what cost they’re willing to do so.

This webinar, sponsored by Loft, focused on the topic of sustainability, to what level respondents value sustainable living, and more importantly whose responsibility they view it to be and whether they’re willing to pay more or if affordability is a higher priority when it comes to their hierarchy of needs.

Hear from our panel of experts, UPP’s Head of Energy and Environment Jason Clarke, Loft’s Managing Director Benjamin Hall, real estate, sustainability and ESG consultant Rosanna Lawn MRICS, architect Brendan Geraghty and Michelle Carvill, MA, FCIM, Author.

Watch Living & Learning: The Future of Home According to Gen Z sustainability webinar.